The front cove background is light dark brown.
Plus the masthead is with white and golden colour, the masthead is behind the
artist which implies that the artist is more important to read than the
magazine. The artist used on this front cover is famous actress and actor
shahid kappor and Shraddha Kappor. The magazine had covered the whole page by
putting the artist in front of it as that shows that it’s more about the artist
stories. The magazine only has few teasers and that is in the top of the magazine.
The mise-en-scene used for this image is close medium shot; which makes it more
attention and appealing for the audience. The artist dress colour matches with
the whole setting of the background because since it has light dark brown in
the back and in front it has yellow and white which connotes the contrast of
the magazine as yellow suited more to the female artist and white suited more
to the male artist. Up above there’s a small teaser saying about Rani Mukherji
engagement: this headline will certainly catch the audience focus since she’s
more famous than the front cover artist. Even though the image size is small
it’ still easy enough to capture the audience look as direct mode of address is
used to maintain our eye contact with her. There’s also a small puff in the
left side of the star which is “Free Shah rukh khan” poster”, the idea that
it’s assaying “free” it will immediately make the audience want to buy the
magazine as the magazine target audience is divided both genders, females will
more attempted to read and buy it. In general
the magazine only wants its reader to focus on the main headings , this
technique is quite unique than other magazine for instance in some music
magazine rather than having the main masthead they also have other teasers
around the magazine to make it more interesting for the audience to read. In
terms of layering the whole page the magazine only placed the images to and the
headings and this tells us that the relationship between the between the images
and texts is that as with direct mode of address, the texts speak more about
the artist curious life which connotes with the images face appearances because
the looks of the images are more formal, compassionate and royalty.
As the
colour perfectly match with it as well. This indicates that the connotation of this
front cover is that it’s mainly trying to link with success, achievement and
triumph, abundance, prosperity, luxury and quality; with sophistication,
elegance, value, quality and status, Innocence, wholeness and completion. The fact that female artist dress is yellow and gold
it implies that artist is a confident, positive and has a warmth personality as
she’s tells us how she doesn't mind
romancing with older actors, it’s as if the artist is almost inviting us into
her love life making us feel more exhilarating to read it. Additionally the
white colour of the male artist it shows his new beginning with his love life
since the audience already knows that he was once in a deep relationship with
Kareena. As a result the white colour connotes protection and encouragement for
him and to us audience that there are other people whom he can find to confide
into, offering a sense of peace and calm, comfort , hope, helping alleviate the
emotional upsets that he had to face with his breakup of his love life. This
reassures us that the artist is searching for his life partner as this directly
links with the double page spread headline. But surprisingly in western
culture, too much white can be cold, isolating and empty, whereas in other
cultures it’s a recall of youth and innocence. This Demonstrates that overall
both of the artist are trying to make new steps of their life and make a new beginning
since the male artist is trying to make his future more into famous whereas the
other begins her world into the Bollywood world and her first step is about her
love life, which is what every artist has before they become famous. Therefore
the magazine is trying to tell us that it’s new life, new term and it’s better
to make our own moments as that’s what the artist are trying to do. The
denotation is that the both artist trying to fit themselves with the life of
Bollywood as every start in the magazine has its personal life story.
The tone of
this magazine is quite chill and peaceful and we can see that the music genre
is represented through the artists as each of the movies that these entire
artist have done has famous music, which we can find inside this magazine. The
music genre is Bollywood and we can see that because of the title as stardust
is most of the time famous for its selection of the music in the Bollywood
industry. The audience for stardust is for young audience and it’s from 18+ and
it’s a monthly magazine. Stardust is famous since the beginning of the Bollywood
industry. It’s Publishes by the famous Magna publishing which is famous other
Bollywood music magazine. There are other ways in which the magazine can be
brought: apps, internet, and newspaper (sometime in certain Hindu celebration
it becomes free to buy if you buy 2 newspapers), it also has its own website
where you can buy there too. News-stands or supermarket etc. This magazine is
always in competition with other magazine called Filmfare. The magazine has
also other features to cover; in fact it covers more than about Bollywood life
such as health issues, beauty tips, young teenager’s
issues faced by the artist etc. The language as usual in this magazine is sophisticated , informal
and passionate but in different terms they change their use of language style
depending on the type of audience available for certain time , for example even
though this magazine is aimed from younger audience above , it puts itself to middle and higher class people
category.
The contents page of this magazine is traditional
Indian way because stardust follows the traditional roots of India tradition
style way like it did before. The magazine like to challenge the idea of
typical codes and convention of magazine, it layered it out completely
differently, writing it like bullet point so the audience knows what’s there to
read and what interesting is there to read. It’s in a small layer page , where
it outlines properly what special features is there and what special interview
is there to read, in Bollywood magazine they don’t have the music list ; they
have it inside it with some page linking to it. It’s either at the end or start
it depends on the type of audience as I said before available for certain time.
The fonts are use is bold back font which implies the direct connection to the
magazine because it’s more formal and easier to read. The other teasers are
quite small to read but it mainly tried to stay in one direction trying to
catch the audience attention at the same time rather than having it spread out
the whole page. The inside layer is done
in a square box and for stardust they always like to try something new because
they want to follow the typical was for outlining the contents page. The masthead
is red which quickly makes us gaze through the contents page to read more, plus
the lines within the contents page are mixed with red and white. And red and
white makes it more vibrating plus appealing to read and lively to keep the
audience ongoing as red and black isn't something that we always associate to
see together. The masthead is placed on the top of the contents page which
stands out and it removes the confusion if it’s a contents page, the magazine
doesn't even say it’s a contents page, this makes it more shocking but
fascinating. This makes the choice of the magazine outstand, than the other
magazine. Surprisingly, it doesn't have any images which I think quickly
attracts our focus on the headings only. If I was to read the contents page I
would have find it interesting to read not because I love Bollywood but it’s an
exclusive contents page that I've never seen. So therefore the overall layout
of the magazine and its positioned of the magazine obviously it challenges our
thinking of the contents page but at the same time it also makes us want to
read more and look into the magazine. Moreover, the other features are
highlighted in bold so this gives the audience the choice into what to read.
Denotation/connotation: the use of
connotation of back and red represent the seriousness and bold statements that
the stardust magazine is about. The connotation of the interview may attract
both male and female genders but it will be mainly female as there are hotter
actor stories than the females. The issue lien downside after the features as
it is not main priority of the magazine, the colour used for is black which
stands out. Usually in magazine there’s a subject to focus on but however in
this magazine there’s no subject to focus on because it gives the individual choice
to pick what to read or what not to see. Hence the magazine layout suggests
individuality and it’s balanced with all the others texts. The font’s size
throughout the contents page is relatively small as there is lot of information
/headings that needs to be stated. The colour of the fonts is black in white
yellow background, its’ neither dark nor brighter. Its relatively plain yellow
background with back black formal Ariel font which is eye catching, the colours
automatically go together and don’t clash. It’s a simple effective way form
outlining the whole features.
The
contents page as a whole looks completely different and creative than other
magazine; it actually challenges the codes and conventions of a contents page.
And therefore I believe this is what makes it inspiring to read about it. Sometimes
with images it takes our attention into something that we are not meant to read
in magazine contents page with all the texts messed around. But this magazine
makes it easy for me personally to understand what is going on and it does
forces me to read about it.
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