Audience press pack on filmfare magazine( Even though filmfare magazine focuses on movies it also talks about music.It is the only magazine that talks about music along with movies)
FILMFARE :It’s a film magazine that has evolved as an entertainment medium, itself covering the entire gamut of show biz. Every month the colourful and informative guide features Indian movies, music, serials, soaps, Hollywood films and lots more. Filmfare also sponsors the annual Filmfare Awards for excellence in Indian cinema.
Target audience: Both genders but mainly Young audience.
FILMFARE is a magazine,
published every fifteen days in India. It is owned by Worldwide Media, a 50:50
joint venture between BBC Worldwide and The Times Group. It is primarily a film
magazine. It is the oldest film magazine in India, just like the awards.
Filmfare is known for being the number one entertainment magazine in India. It
has also been widely owned by Indians outside of India as well. Filmfare
organizes and sponsors the Filmfare Movie Awards for movies in Hindi, and the
Filmfare Awards South for movies in the Kannada, Malayalam, Tamil, and Telugu languages.
In 2005 Filmfare and Femina, along with several minor brands were split off
into a subsidiary. 50% of this subsidiary has been sold to BBC Magazines.
Filmfare has changed its look and sections from 2007 to the beginning of 2008. It
has gone fortnightly as well. The editor of the magazine is Jitesh Pillai and some
article writers include Anurada Choudary, Sanjeeta Angela Kumar, and Faheem.
READERSHIP: THE TIMES OF INDIA GROUP Filmfare: 14, 96,000 every year (2011).
Analysis for Filmfare magazine
- CONTENT:
Structure and contents of magazine are well organized and with impeccable
matter planning. Areas cover the broadest walks of film industry. The
freshness of contents is always well maintained. FAIRNESS: This
magazine is pretty good in terms of fairness. The magazine to a great
extent lets us know the real issues associated with the film stars. The
best part of the magazine is that it doesn’doesn't create & print baseless. JOURNALISM:
The power of journalism is way too strong with Filmfare and more so in today’s
changed shape of media where advertising forms the major scheme of
things for a media entity. Given that it is the part of the Times Group,
it does attract best of the write-ups, interviews & star-attraction.
No star can afford to keep away from this magazine. And it does have a
pinch of salt in its reporting, which in fact is a necessary ingredient of
an entertainment magazine. This magazine’s power & clout attracts best
of the advertisement & advertorials to it, which in fact is required
to run such a magazine profitably. No doubt with all the ingredients in
right quantity this magazine has such a strong reach among the urban
populace of India.
- 50.
Apart from that the magazine is favourite amongst the people because of the
following reasons: Widely circulated film magazine in India with more than
1 lakh subscribers excluding occasional buyers of this magazine. A film
magazine for those fans who can’t get enough of stars on the silver screen
and want to know about their personal life. Filmfare is probably the only
one that maintains a fine balance between the gossip and actual
information. Filmfare awards a very smart marketing tool which cannot be
missed by anyone.
As filmfare magazine has wide range of audience varying from
one target to another. One of the example given for filmfare audience is for
example:
As you can see that In UK Filmfare magazine doesn't have its audience pack , you can only find it from Indian, which is not possible for me, as it was hard for me to find out Bollywood music related magazines. I've researched about it in the web and I got some information about the audience pack, this audience profile shows the press pack the Filmfare magazine has.
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